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Adjust the layout of the global market to enter US
Time：2015-08-06 10:33:22
Leizig has 10 offices in China, two production bases, 40 distributors, has become a leading manufacturer of domestic climate control units. Because the domestic market becomes saturated and international market is vast, global expansion strategy is imperative. In order to maintain sustainable growth in sales and profitability, as well as looking for new growth areas to ensure sustained future growth in sales and profits, we are determined that we need to develop a challenging expansion plans, re-adjust the layout of the global market. At this stage, Leizig has drawn and taken US market as an important part of global marketing plan, and will maintain the existing strengths and steadily develop the US market.
The United States is the first modern industrial process, and one of states with the highest automation. It has a sound industrial chain automation to further improve production efficiency requirements to promote a higher degree of equipment automation and advanced manufacturing equipment, while in US where these devices can be manufactured and exported, the demand for the electrical cabinet climate control products will be more vigorous. Through SWOT analysis, Leizig will make use of "localization" strategy and marketing "4R" strategy and develop target market as follows: three sectors including automobile manufacturing, high-end manufacturing facilities and food&beverage packaging industries. Faced with competition of the leading technology and service in United States, Leizig is aiming to establish the brand successfully.
LEIZIG (USA) INC.
Add:Unit B,1050 Las Tunas ,San Gabriel,CA 91776
Tel: +1 626 940 5088
Fax: +1 626 940 5088
